UBank recruits Genero creatives for animated campaign

Zoe Samios

October 9, 2017 12:02

UBank is promoting its low rate home loans in a new animated campaign put together by creatives from cloud-based online platform Genero.

The digital only bank’s newest campaign aims to challenge Australian perceptions of the home loan process and celebrate UBank’s point of difference.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Genero home loans Jo Jelly UBank

2 COMMENTS

False Economy 9 Oct 17

The client should pay their agency well to know the brand instead of trying to play Creative Director to get to this executionally-led, Idea Free Zone. Why did it even take a month?

User ID not verified.

KJ 8 Mar 18

@ False Economy: “Why did it even take a month?”

Ahhh… one month to create this from whoa to go is exceptional!

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

UBank recruits Genero creatives for animated campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE