UBank tells customers: Live Fast Save Young
NAB’s online bank UBank has launched Live Fast, Save Young – the first element of a new campaign targeting 18 to 29-year-olds with its USaver Reach account.
Created by Three Drunk Monkeys, it is part of a wider campaign that also involves a promotion on radio station Nova’s Merrick, Dools and Ricki-Lee breakfast show.
Love it.
like it – i need something like this for super to make me get my shit sorted.
Perhaps guys aged 18 – 22 would like it, but as a female aged 26, it doesn’t appeal to me in the slightest.
dont get why american voice over and why fictional character, why would teens believe in the core premise?
Great ad guys, but could you have not integrated the end-frame into the ad more? Feels like two completely separate brands to me.
I think the fictional character is an amalgam of Tony Hawk and Ryan Sheckler (Life of Ryan). I would have thought younger people save for holidays and cars, not companies.
Nice ad and nice work! well done guys
241: that’s my point Tony Hawk and Ryan Scheckler are rich because of skating not saving (which is the premise of ad) audiences are too savvy to fall for that and thats why the ad will fail to connect to the audience and change their saving habits.
Yeah, because the audience are not smart enough to just know it’s an example of young people saving. They’ll deconstruct every second of it, conduct research online and through local and international financial bodies.
Then after assessing the appropriate evidence to all the key points in the ad they’ll then make the judgement wether it was about anyone specific or wether it is speaking to them or wether it’s talking about saving for a business and wether it really connects with them on a personal level. Investing countless hours in the process.
After all this bullshit there is probably still a 75% chance they will take out of the ad-
Save now, make $- UBank will help you. Which is all anyone gives a fark about.
i’m 39 and I like it, am I too old to say it’s a ‘cool ad’? It made me think i should have started a bit sooner, but better late than never.
virgin money super did a campaign last year in australia;
‘Live Fast. Quit rich.’
it was featured on this site, in AdNews, B&T, Best Ads in the World etc.
Nice idea, well done.
note: meant to say Best Ads on TV (not world)
26yrfemale. love it. and it made me go the the website.
i assume they have a more female oriented execution.
but regardless… it got me there.
Can’t see where the product fits their already young target market. Working in the industry, I know the UBank USaver kills it compared to other savings accounts, and it is definitely a younger product.
They must have identified a gap in their own market dominance, but I can’t imagine it is terribly large.
re: masmutterings @4:43pm
you’re not too old 🙂 tony hawk was born in 1968 and I reckon most kids in the demographic only know about him because of the video game. He was skating way back. the ad def based on him and his success as a business man – he was broke after skating went out of style after the bones brigade fame.. the ads pretty much is a summary of : http://www.tonyhawk.com/bio.html
better than most banks ads and will have more interest for younger people for sure.. but skating has been around for a while now so i think they’ll be surprised at the broader appeal and the fact most people who know that story are in there mid to late 30’s
I wonder when skating and surfing etc will stop being called youth sports and just sports?
Great animation. Cool looking ad. Absolutely piss weak message.
UBank always puts their foot right in social media strategy