Uber apologises over Sydney Siege price surge
The head of ride sharing service Uber’s Australian operations has issued an apology after it raised its Sydney prices in the wake of last week hostage siege in Martin Place.
In a note sent out to Uber’s Sydney customers David Rohrsheim, general manager of Uber Australia, acknowledged that surging the price of its service, as commuters attempted to get home around the police situation, was a mistake.
“The events of last week in Sydney were upsetting for the whole community and we are truly sorry for any concern that our process may have added,” wrote Rohrsheim in a note to users.
He argued that the algorithm that calculates demand and price surged automatically as demand increased but they were not quick enough to stop it.
