Is Uber’s social media strategy a winner?

While Uber is seen as a leader in social media marketing Fiona White argues it is still being too selective about the channels it uses. 

The Australian launch of #UBERKITTENS on-demand yesterday has stirred up more than our obsession with all things tiny and fluffy. It has again highlighted Uber’s use of social media marketing, widely touted as pretty groundbreaking for a business that essentially sells urban transport.

So, are they revolutionising the industry? 

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