UberX customers receive surprise Porsche ride in new campaign

Ridesharing app Uber and car brand Porsche have teamed up to give every day UberX customers a surprise ride in the latest Porsche Panamera sedan as part of a new campaign via Mango.

Leading up to the 2017 Rolex Formula 1 Australian Grand Prix, the 20 best UberX drivers in Victoria drove around Melbourne picking up unsuspecting Uber customers, taking them to their destination in the new Porsche.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.