UFC invites fans to a pre-match staredown with star fighters on new platform
Mixed martial arts body UFC is giving fans the opportunity to take part in their own pre-fight staredown with a champion fighter on a new digital platform.
Digital creative agency Slik was hired by UFC in September last year to build a global fan engagement platform for the sport.
The resulting platform, UFC Staredown, uses AI and emotion-tracking technology so fans can put their menacing faces to the test against a UFC fighter.
