Ultra Tune and KFC dominate the most complained about ads of 2020 so far

July 6, 2020 11:17

Ultra Tune has topped Ad Standards’ list of the most complained about ads of the first half of 2020, followed by three entrants from KFC.

309 complaints were made about Ultra Tune’s advertisement which featured Pamela Anderson and Warwick Capper and took on TV program Baywatch’s slow motion running trope. Complaints regarding sexism, vilification, exploitation and dangerous behaviour were dismissed by the Ad Standards community panel in February.

For KFC, the ad targeted by community group Collective Shout, led the way with 187 complaints. The ad depicts a young woman on her way to a festival in a low-cut top and checking her reflection in a car window. The window winds down to show young boys and a disapproving mother were watching her.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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2 COMMENTS

Big Tone 6 Jul 20

Ah Collective Shout, a bunch of angry people trying to ruin advertising for everyone. I tried to be a member but they blocked me. I guess they are only interested in their own opinions.

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Jacob Parnell 7 Jul 20

I may be missing something but since when is 300 complaints a reflection of community standards? Hey people, chill out…

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