UM appoints Matt Scotten as strategy director

Former Naked Melbourne communications director, Matt Scotton has been announced as UM’s new strategy director.

UM CEO, Mat Baxter told Mumbrella: “We’ve purposely hired Matt because has a good level of experience in behaviour change which is an area we are continuing to try and focus and build our capabilities in and he’s a strong operator in that space. It’s an incremental hire and it’s designed to continue to ensure our strategic product is market leading.”

Scotton join’s UM Sydney next week after working for the last two and a half years at Naked Melbourne.