UM bags $3.7m deal for new ‘Beforeplay’ STI campaign

UM Australia has landed a $3.7 million brief for the Department of Health’s ‘Beforeplay’ sexually transmissible infections (STI) awareness campaign.

The Mediabrands agency will steer the media strategy and buying for the second phase of the department’s push to stem the rising rates of STIs among Australians under 35.

A department spokesperson told Mumbrella the campaign’s second phase is still in development, noting it will focus on testing, treatment and safe sex behaviours.