UM claims ING Direct media account
UM has won the media business for financial services group ING Direct, replacing incumbent Mindshare, a source close to the company has confirmed.
The Mediabrands agency triumphed after a pitch involving OMD and MEC.
ING is also reviewing its creative, digital and direct agency relationships, with Jack Watts Currie, The Dubs and BWM the incumbents.
Congrats UM 🙂
Well they weren’t good enough to get NAB – well done UM on getting a second rate bank 🙂
Hopefully someone can convince ING to get rid of that god-awful monkey man.
Very funny, love it!
Ahh Dan … never mind.
@LOL.
You are a loser.
funny? maybe. but it’s just too disturbing to work
Great win for UM. Congratulations.
Must be a campaign in that, keen to see the rest.
@ Me – I second and third that. Embarrassing – especially to orangutans. Maybe they were paying peanuts ….
@LOL, i agree with @Daniel Wells. You are a real smarty pants.
Well done UM, a great result. Great Brand & Great Agency = Magic.
Nice one UM. You guys worked hard for this! I imagine the pub will be full of smiles this evening.
Awesome win UM. As for the sour grapes above shame on you.
Speculation … read the Adnews report and “industry insiders” have supposedly been talking over lunch.
Happy to wait for the formal press release when ING and or UM come out with a statement.
Full credit to UM if they do pick up the business, though Mumbrella thought you’d wait for the ‘actual’ story.
Who’s on the pitch? Anyone know?
i hear there’s more changes for ING roster yet to be announced …
Congrats Mat!
Bugger that stupid monkey thing off immediately! Right up there with ‘where the bloody hell are ya!??!’ for putting your market off.