UM Melbourne wins David Jones’ media account, ending Carat’s relationship with the retailer

David Jones has appointed UM Thrive, a bespoke division of UM Melbourne, to its media account. The account was formerly held by Carat.

UM Thrive was appointed after what the agency referred to as “a series of competitive presentations” and will be responsible with helping the department store “evolve and accelerate” its innovation, effectiveness and customer engagement.