UM Sydney general manager latest Mediabrands exec to land Asia role

The managing director of UM Sydney, David Haddad, is the latest IPG Mediabrands executive to leave the country, landing a new role in the agency’s Singapore office.

Haddad: New Singapore role 'highlight of my career'

Haddad: New Singapore role “highlight of my career”

Haddad is succeeding the Pat Lim in the top job at the media agency. Lim has led IPG Mediabrands Singapore for the past five years, having joined from PHD in 2011.

He is the second senior UM Sydney exec to make the jump to Asia in a week, following Matt Scotton, who moved to Singapore as head strategist for the region.

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