UM wins NSW government media buying account from Mediacom

Media agency UM has won the $60m media buying account for the NSW government which was previously held by Mediacom.

The announcement comes after a four month pitch process. UM already holds the master media account for the Federal Government.

Media agency ZO has won the account for the NSW’s classified notices. Match, Mediacom and Optimum Media Direction are on the media planning panel along with UM.

The account was put out to tender in April, with the pitch process kicking off two months ago, with OMD also on the list.