Features

UM’s CEO Anathea Ruys on great leaders and what her focus is for the agency going forward

The COVID-19 pandemic has seen many an Australian expat return to our shores, including Universal McCann Australia’s new CEO Anathea Ruys. The seasoned agency leader talks to Mumbrella’s Olivia Kruimel about her learnings from time in Asia and the US, what she’s looking to achieve in her new role, and why she’s excited to be back on Australian soil.

Olivia Kruimel

June 24, 2021 10:29

“I was never for a minute not 100% Australian and not invested in this market and industry,” Universal McCann (UM) Australia CEO Anathea Ruys, states.

The former LA executive returned to Australia earlier this year after nearly five years in the US where she was leading Carat and Dentsu agencies, following three years in Asia with Omnicom’s Fuse.

Her role at Dentsu US saw her managing the West Coast, Atlanta and Chicago Carat offices, along with all Dentsu agencies on the West Coast.

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Olivia Kruimel

Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.