‘Unbelievable’ new Furphy campaign celebrates the AFL rookie via Thinkerbell

March 24, 2023 9:55

Lion’s Furphy beer is ‘unbelievable’ in a new spot from Thinkerbell, celebrating the start of the AFL season.

The campaign follows a handful of people gossiping to friends and colleagues about the sporting feats of ‘the rookie’, creating narratives that are almost too good to be true.

Richmond Tigers AFL players Nick Vlastuin and Toby Nankervis are featured in the spot.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.