Uncle Tobys promote Plus cereal range in new campaign from McCann
Uncle Tobys is cashing in on the paddle boarding craze in its latest commercial promoting the brand’s Plus Calcium cereal.
The commercial, from McCann, features an athletic woman moving about her life, she paddleboards, cycles and plays tennis, with it ending with the tagline “Bowl by bowl, day by day it’s a little plus to help you be a better you”.
https://www.youtube.com/watch?v=HkCGyX0Kyzw
Head of marketing for Cereal Partners Worldwide (CPW) Kara Glamore said in a statement: “The H1 campaign is just the start of an exciting journey to reconnect consumers with the Plus brand.
Boring, funny how they use the same voice over for two different women in the two TVC’s, where’s the idea?
Advertising for people who have never seen advertising before