Uncle Tobys Muesli Bars reveal campaign featuring sweeping shots of Victorian oat farms

Uncle Tobys Muesli Bars has unveiled its latest campaign from Ogilvy Sydney which promotes where the key ingredient of the bars are grown and is set to launch on Australia Day.

The footage was filmed outside Wangaratta, Victoria and features local oat farmers and children from local schools.

https://www.youtube.com/watch?v=2Uoyjo4dSdI

Ogilvy Sydney executive business director Leigh Bignell said in a statement: “Uncle Tobys is a trusted brand that many Australians had in their lunchboxes when they were young.