Uncle Tobys recruits successful men and women to talk about before they were ‘great’

Uncle Tobys has recruited AFLW star Sabrina Frederick-Traub, rocket scientist Samantha Ridgway and acrobat Peter Kismartoni to talk about before they were “great”.

Ogilvy Sydney has created three hero commercials for its its ‘Great Grows Here’ campaign, which depict the three successful men and women as they talk about their childhood and eating Uncle Tobys growing up.

Andrew Hankin, associate creative director at Ogilvy, said the ‘Great Grows Here’ brand positioning aims to shine a light on what “great now looks like in Australia”.