‘Unconscious biases seeping into news coverage’: New report finds Australian media industry is under-reporting on older population

A new report has found that the Australian media industry is failing to accurately represent older people and the issues they face, with a mass culture of negativity towards ageing.

The report – ‘Shaping Perceptions: How Australian Media Reports on Ageing’ which was commissioned by the Australian Human Rights Commission – analysed reports from major news networks across the country, with interviews conducted with dozens of prominent journalists, academics, and communications professionals.

It found severe under-reporting or misrepresentation of the matters affecting ageing Aussies across the mainstream media, with negative stereotypes, exclusion of older people’s personal experiences, minimised impacts of various issues, and a portrayal of older people being economic or social burdens.

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