‘Uncover Chapel St’: New campaign calls for rediscovery of iconic Melbourne strip
In the photo, graffitti has been painted over in crudely shaped blocks to conceal it
Chapel Street Precinct is hoping to be “rediscovered” as a cultural marker of Melbourne, with a new campaign from The Sphere Agency, Mumbrella can reveal.
The campaign, “Uncover Chapel St”, celebrates the precinct’s contradictions: grit and gloss, heritage and newness, hidden corners and headline venues.
For years, it was the city’s premier strip, with something for everyone. It even drew celebrities in, including actors Hugh Grant and Elizabeth Hurley, and pop-culture icons like Paris Hilton.
