Under Armour extends partnership with Sydney FC for another three years

Global athletic performance brand Under Armour has renewed its partnership with Sydney FC through 2029, continuing one of Australian football’s longest-running apparel relationships.

The announcement:

Global athletic performance brand and sports house, Under Armour has today announced a new three-year extension of its partnership with Sydney FC, marking a decade of collaboration and one of the longest-running apparel relationships in Australian football.

The renewed agreement, running from 1 July 2026 to 30 June 2029, reaffirms Under Armour as the official premium partner, apparel supplier and footwear partner across all Sydney FC teams, including the A-League Men, A-League Women and the full boys’ and girls’ Academy pathway.
Over the past seven years, the partnership has supported one of the most successful periods in Sydney FC’s history, with the Club securing 10 major trophies across the A-Leagues.

Fernando Reani, Under Armour Australia country manager and head of sales South APAC, said the 10-year milestone reflects the strength and trust built between the organisations:

“Sydney FC is the biggest club in Australia, with an unmatched commitment to performance and ambition. Supporting the Sky Blues, from elite squads through to the Academy, has always been about helping athletes at every level perform at their best. We’re proud to continue that journey for another three years.”

This partnership extension also introduces a new collaboration with ISC Sport, designed to strengthen production capabilities, elevate product innovation, and streamline kit delivery across the club.

Jason Schulman, ceo of ISC Sport, said: “It is incredibly exciting for ISC to be involved in this extended partnership. Combining Under Armour’s global performance brand with our manufacturing and supply-chain capabilities creates a powerful platform to deliver premium, innovative products for every Sydney FC athlete and fan. We look forward to contributing to this next era of excellence for the Club.”

Sydney FC executive vice chairman Sebastian Gray said the extension reflects deep alignment and shared ambitions. “Our 10 year commitment with Under Armour shows the strength, trust and confidence we have in our partnership. Under Armour has been a huge part of our success, and with ISC supporting production and delivery, we now have a stronger platform to innovate and provide the very best merchandise and experience for our players and fans. We are thrilled to be building on this relationship for another three seasons as we head into an exciting future together.”

The renewed deal also sees Under Armour maintain naming rights to the Under Armour Sydney FC Cup, Australia’s premier underage elite pathway tournament, reinforcing the shared goal of strengthening grassroots participation and providing young footballers with meaningful development opportunities.

The extension underscores a trusted and values-led relationship and positions all three partners to continue delivering world-class product, support and innovation for players and fans throughout the 2026/27, 2027/28 and 2028/29 A-Leagues seasons.

The Sydney FC 25/26 season kits by Under Armour are available for purchase at Under Armour website, Sydney FC’s online shop, Under Armour Macquarie Brand House and select rebel stores.

Source: Speak Communications