Monaghan: ‘Networks will only break through with domestic product’

At the recent launch party of Underbelly: Razor, Alice Terlikowski of Encore’s sister publication, Mumbrella spoke with Des Monaghan, executive director of Screentime,  Jo Horsburgh, head of drama at Nine and Danielle Cormack, who plays one of two female protagonists, Kate Leigh.

Both Monaghan and Horsburgh praised the quality of Australian drama of recent years, improving beyond our imported counterparts.

Monaghan: “The quality has improved out of sight, we all get better the more chance we have to do it and thanks to the producer offset we’re getting to do more. It’s such a competitive environment now, the networks know that only way they’ll break through is by domestic product. They aren’t going to do it through imported shows, it has to be domestic shows. At the moment we’ve got hugely successful non-fiction shows, so called reality shows but they never are, and top drama series, so it’s a particularly healthy environment for TV, particularly drama.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.