Underchunders and Hills hoists: US pants given Aussie slang briefing in Best & Less launch

Miranda Ward

September 29, 2015 11:52

Hills hoists, kookaburras, and Reg Grundys all feature in a new campaign which sees items from US underwear brand Joe Boxer get a crash course in Aussie culture.

The social media campaign for Best & Less created by We Are Social features videos of the underwear family’s holiday which are running on the brand’s Facebook page, website and YouTube.

https://www.youtube.com/watch?v=sV3cjY5Cf8Y

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.