Undercover Boost delivers Ten 1.268m
Ten’s Undercover Boss – featuring Boost CEO Janine Allis – rated 1.268m on Monday night.
As Mumbrella reported yesterday, the juice chain has launched a new ad campaign fronted by Allis urging the public to smile at her staff.
However, the top rating entertainment show of the night was Nine’s Two And A Half Men which rated 1.316m.
Junior Masterchef was sixth for the night with 1.205m, according to preliminary overnight metro ratings from OzTam.
Does anyone know if the companies that feature on Undercover Boss pay to be included in the program?
not sure if they pay to be on it but they def use it to launch new campaigns from. would not be surprised if they coverd some production costs
Many of the companies are the same on the more recent Oz version as on the original US version or at least from the same industries.
No, featured companies/CEOs do not pay to be on the program – but do have to give their time freely for an episode to be produced/filmed. Also, none of the companies are the same as on the US or UK versions – but some are from the same or similar industries.