Undivided appoints a head of media

Recently rebranded agency Undivided has committed to growth in 2025, with the appointment of a new head of media.

Elaine Wightman takes on the newly-created role, joining from reusable product brand Frank Green.

Signalling the agency’s investment in data-driven, integrated media strategies, Undivided told Mumbrella that Wightman will ensure alignment between data, creative, and strategy.

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