Unilever replaces one marketing director with two
Two Unilever Australia/New Zealand executives have been promoted to the joint role of marketing managing directors following the departure of Peter Boone from the company.
Hugo Verkuil and Andrea Martens both worked under Boone at the consumer goods giant until he left last year.
Verkuil was formerly Unilever’s Malaysian and Singapore marketing director, while Martens was marketing director of the company’s refreshment division.
Congratulations Andrea. Well deserved promotion.
At face value, this makes Peter Boone look good, ie it takes 2 people to do his job. Nonetheless, splitting the responsibilities into 2 defined areas makes sense.