Universal Channel promote premiere of Devious Maids with prank campaign

Miranda Ward

July 21, 2014 11:35

Universal Channel is promoting the premiere of new series Devious Maids with a prank-style campaign.

MediaCom Beyond Advertising created the campaign aimed at provoking conversation and intrigue which features an actress dressed as a maid recruit locals to help her move items including a safe and a guitar case with a body in it.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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1 COMMENTS

JJ 22 Jul 14

Let me guess… there will be an article within a week saying the Ad Standards Board has ruled this offensive and degrading.

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Universal Channel promote premiere of Devious Maids with prank campaign

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