Universal relaunches home title as Renovate

Universal Magazines is to change the name of its home renovations title from Renovate & Extend to Renovate.

The announcement:

The only magazine in Australia to focus exclusively on home renovations is now broadening its appeal with the change of its name to Renovate.

“Market research indicates that most people think of renovating and extending as much the same thing,” commented Associate Publisher, Janice Williams, “So we’ve simplified our masthead and added the tag line that explains our role — that is to provide Projects, Products & Ideas.