University of Melbourne launches new campaign

The University of Melbourne has launched a new campaign showing how problems are solved using leading research. The campaign was done by The University of Melbourne’s in-house creative team, with video production by Hogarth Melbourne and the media buy managed by Mindshare.

The announcement: Running until April 2022, the ‘Made Possible, Together’ campaign will focus on emerging research in biomedical innovation and climate, including energy, water, agriculture, environment and infrastructure. A new Climate Hub microsite is the centrepiece of the campaign.

Climate Hub showcases the depth and breadth of the University’s climate research, with a focus on capability, collaboration, and big ideas, exploring a variety of topics from Indigenous land management to the latest in clean technologies, and preserving our biodiversity.

With a strategic focus on commercialisation, the University has invested over $5.3 million in research projects and start-ups – more than 180 starts-ups have raised over $100 million in funding and generated over $120 million in revenue.