University of Tasmania appoints indie Pivotus to media account

The University of Tasmania has appointed independent digital media agency Pivotus to its strategy, buying, and analysis account off the back of a tender process.

In response to the account win, Pivotus is installing an account manager in Hobart to service the agency’s Tasmanian clients, including the university. Audrey Fitte-Umark, an account director who has been with the agency since October and has worked on the University of Sydney account, will lead the relationship with the University of Tasmania.

Billings for the university’s account are undisclosed, with the institution commenting that the appointment – effective immediately – was based on Pivotus’ transparency throughout the tender process.