‘Unsung heroes of public transport’: Public Transport Victoria showcases bus journeys in new work
Public Transport Victoria is showcasing Melbourne’s diverse locations found along the city’s bus routes in a new campaign to overcome misconceptions about buses as a form of Melbourne transport.
Created by GPY&R Melbourne, ‘World of Melbourne by Bus’ encourages passengers to enjoy and visit sights of Melbourne which they can find on their bus journeys.
16 posters which will feature across geo-targeted platforms in Melbourne
Very NASA-esque
Melbournians are like yanks – they think Melbourne is the epicentre of the universe.
Nice work.