‘Unwrap me’ lingerie ad found to objectify women in Ad Standards ruling
The advertising watchdog has found a lingerie advertisement by Honey Birdette to objectify and exploit women by implying the model could be undressed or unwrapped.
The ad, which features in a video and as a poster, pictures a woman laying on top of presents in red lingerie with the text “unwrap me”.
The Honey Birdette poster
See my comment on your recent article on Wicked Campers.
11 days in, etc.
It was meant to be satirical, but oh dear, Mumbrella is like a shit, unfunny Betoota Advocate.
One could easily and sensibly argue that lingerie itself objectifies women.
Well how come so many women buy lingerie? And if so, can’t the product be advertised as such.
Goodness knows, next thing they will have ads for cars where people are driving them. OMG … they might even have ads for people eating breakfast cereal.