Urban List and Tourism Western Australia launch crowd-sourced travel campaign

Kalila Welch

April 6, 2023 10:06

Tourism Western Australia has partnered with Urban List to source more than 2000 travel tips and experiences from WA readers in a new user-generated content campaign, ‘Live The Dream’.

Media planning and buying for the campaign was handled by Initiative, as the campaign shines a light on locally recommended WA experiences, encouraging Urban List readers on Australia’s eastern seaboard and in New Zealand to ‘Live the Dream’ in the Western state.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics