UrsaClemenger improves bite force for Polident
Health agency UrsaClemenger has launched a trade campaign for GSK’s denture adhesive product, Polident.
The ad encourages dentists to recommend Polident to patients.
Denis Mamo, ECD, UrsaClemenger commented: “For denture wearers, hard foods like apples are a no-no. We felt the simplest and most compelling way to demonstrate empathy for the problem was to recreate the food – but make it out of solid wood.”
The print campaign will run in dental publications around Australia.
Credits:
- Client – GSK
- Marketing Manager – Jane Eakins
- Agency – UrsaClemenger
- Executive Creative Director – Denis Mamo
- Art Director – Paul Carter
- Copywriter – Max Kitchen
- Agency Producer – Karen Pereria
- Account Director – Mariana Olliver
- Retouching – Momentum
