US-based GTCR snaps up Standard Media Index through Dreamscape

June 3, 2022 10:31

GTCR, a Chicago-based private equity firm founded in 1980, said today it has made a strategic investment through its portfolio company Dreamscape in global advertising intelligence company Standard Media Index (SMI).

As part of the transaction, SMI’s chief executive officer, James Fennessy, will step down from his position and will become a member of Dreamscape’s board of directors, remaining a consultant to the business. Marketing technology veteran Scott Knoll will assume the role of chief executive officer of SMI, effective immediately.

With a vision to bring transparency and efficiency to the media market globally, SMI was co-founded by Sue Fennessy and Jane Ractliffe in 2009 in Australia and moved headquarters to New York in 2011.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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