Using Twitter to rate Australian news sites
In this post QUT’s Axel Bruns discusses a new tool aimed at measuring the social media influence of news sites
News of significant job losses and organisational restructuring at Fairfax has thrown new spotlight onto the continuing transformation of the Australian media landscape.
It’s clear that newspapers in their traditional form are approaching a point of no return, as news consumption habits are changing for good.
It’s all too easy to blame (or praise) the internet for this transformation of the media landscape; the simple fact is that it now plays an important role as a medium through which news is accessed and shared by the general public.
Interesting piece, Axel.
I look forward to seeing the tool grow in scope with the inclusion of Facebook and Forum data, or even aggregated stats from the URL shorteners themselves.
And for the gross majority of Australians who don’t tweet you are planning …
Super interesting Axel.
Might be also good to get a feel for the volume of journalists from each title who are in turn using Twitter as this could well be a driver.
We’d have Upstream and Downstream metrics too in many cases.