UTS team Momento wins IAA ‘Big Idea’ 2021

November 11, 2021 8:19

From a field of more than 150 undergraduate university students, Momento, a team from The University of Technology, Sydney (UTS) has emerged as the winners of The International Advertising Association (IAA) ‘Big Idea’ Challenge 2021.

IAA ‘Big Idea’ is a national marketing communications challenge specially created for undergraduate teams from Australian universities and colleges with courses in advertising, marketing, media and communications.

The program gives students the opportunity to hone their communication skills and talents in a career-ready learning experience. This year’s client and brief was for T2 Tea. The challenge was to create a campaign to help grow awareness and consideration of T2 products among Australia’s multicultural community, with special emphasis on Chinese speaking and South Asian audiences in Australia and to promote the T2 Tea product range as the ideal gift for all occasions.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.