V Energy brings back the bugs to spread positivity via Clemenger BBDO Sydney campaign

July 27, 2021 8:53

Australia’s energy drink V Energy is tapping into some much needed positivity in a new campaign from Clemenger BBDO Sydney and OMD which launched late last week.

Moving away from the traditional association of energy drinks and extreme sports, the new campaign focuses on positive energy instead, with the tagline ‘Can you feel it’.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Chris Henbrey Clemenger BBDO Sydney Darren Wright ECD Frucor Suntory head of marketing HOE HOM Jonny Croft SBM senior brand manager V Energy V Energy Drink