V8 claims parents work harder than professional League players

Juice brand V8 has recruited professional Rugby League player Kalyn Ponga to prove parents work harder, travel further and burn more calories than professional rugby players.

Created by Publicis Groupe, the campaign features Ponga trading in his professional athlete lifestyle for the day to become a stay at home parent to four children.

The two minute digital ad shows Ponga looking after four children for the entire day while he wears a calorie and step tracking device to monitor his energy expenditure over a 10-hour period.