F.Y.I.

Val Morgan and Purina Total Care launch shopping centre activation

November 2, 2012 10:34

Cinema Network Val Morgan have partnered to launch an interactive activation for pet brand Purina Total Care.

The announcement:

Val Morgan Retail Media and Purina Total Care launch interactive shopping centre activation using kinetic game technology.

Nestle Purina have launched an innovative activation in key NSW shopping centres with Val Morgan Retail Media promoting their new Total Care Flea Shield, a spot-on treatment which protects dogs from their dreaded enemy – the flea.

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