Val Morgan announces programmatic platform and new group position for 2020

November 20, 2019 10:00

Val Morgan is leading into the new decade with a new positioning – Australia’s Attention Destinations – and a new programmatic outdoor offering.

Using the largest digital outdoor inventory in Australia, Val Morgan Outdoor (VMO) has announced it will introduce programmatic in early 2020.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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1 COMMENTS

Richard Moss 20 Nov 19

[Quote] “For 125 years, Val Morgan has delivered advertising messages, content and experiences into destinations where consumers actively choose to spend their time” [Unquote]

[Have actively chosen to spend their time]

Victorian society was fond of elaborate decoration and fanciful bric-a-brac. This was a direct response to a world starved of images.

How much cold water do you spray on a person who is dry and hot, in an effort to refresh him/her? When do you stop the flow? When the person’s temperature reaches a critical level? When the person sinks to the ground freezing cold and begging for a warm-up? or perhaps when the person dies from hypothermia?

Over the last 125 years, we have slowly and steadily become saturated with images.

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