Brian Florido on expanding VMD’s ‘unique’ advertiser offering with Popsugar Australia

Val Morgan Digital (VMD) continues to expand its digital publishing network, announcing a new partnership with US holding company Group Nine Media for women’s lifestyle title Popsugar.

Citing Group Nine’s Google Analytics from October 2020, VMD reports that Popsugar Australia reaches more than 1.2 million Australians each month, and managing director Brian Florido tells Mumbrella its addition to VMD’s stable of titles is part of the publisher’s plan to deliver a “unique” and “formidable” media offering for advertisers.

Managing director Brian Florido