Val Morgan emphasises ad engagement over reach

Cinema advertising firm Val Morgan has today released research it says demonstrates the value of cinema campaigns to awareness and ‘top of mind’ engagement for advertisers.

The release:

“New research released today has highlighted the importance of engagement and attention in a/v screen strategy, challenging advertisers to think beyond reach metrics and consider how ads are actually viewed day to day.

The findings prove that cinema plays a more powerful role than ever, delivering significant impact on campaign effectiveness metrics.