Val Morgan launches 3D ad unit

Murphy

Cinema network Val Morgan has launched a production unit that specialises in making 3D commercials.

The launch of the new venture – called Brandfit Productions – comes ahead of a summer season of 3D movie releases such as Men in Black 3, The Avengers, Ice Age and 3D versions of Titantic and Star Wars.

Val Morgan has appointed former The DMC Initiative and Zealot Productions executive Philipa Murphy to run the unit, with Val Morgan’s Cally Scivetti installed as strategy director.