Val Morgan Outdoor rebrands as VMO ahead of expansion push in Australia and New Zealand

March 11, 2016 9:01

VMO Outdoor digital advertising player Val Morgan Outdoor has announced it is rebranding as VMO, ahead of a what it says is a major expansion push in both Australia and New Zealand.

VMO operates some 650 outdoor digital sites across the country and has also rebranded its various verticals with its retail business becoming VMO shop, petrol station business Pump TV becoming VMO on-the-go, an innovation lab branded VMO Lab and launching a new workplace business VMO work which launched in New Zealand this week.

“We are repositioning ourselves in a way that we are preparing for the next evolution of our business and the opportunities ahead,” Anthony Deeble managing director of VMO told Mumbrella, noting the plan was to expand to more than 1000 locations by year end.

“We think it’s an opportunity for us to simplify the business and to better communications with our clients and brands.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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