Val Morgan releases new cinema ident for 125th birthday

Val Morgan has revealed its new cinema ident that will now appear across 2,000 screens in Australia.

The launch coincides with the advertiser’s 125th birthday, bringing its cinema offering in line with the new brand positioning ‘Making Messages Memorable’.

The ident captures all of the sensory features that are unique to cinema advertising, including high quality picture and surround sound. It will appear before every Val Morgan pre-show advertising.

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