Val Morgan to launch e-commerce store fronts and 3 new verticals in 2022

October 20, 2021 10:27

Val Morgan Digital (VMD), part of Val Morgan’s network, will launch e-commerce storefronts and new verticals as announced today in its 2022 upfronts.

The e-commerce storefronts will launch across its publications The Latch, Popsugar and Thrillist. Each storefront will aim to offer readers curated edits, deals, offers and bespoke shopping moments within specific categories. Streaming, travel and experiences, fashion and beauty, and sustainability will be the launch categories.

Val Morgan Digital identified through recent surveys, that 85% of readers are likely to purchase something from the sites.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics