Val Morgan unveils CineTAM audience currency
Cinema advertising company Val Morgan has launched its own audience currency – CineTAM.
The announcement:
Val Morgan has today announced the launch of CineTAM, a new cinema audience measurement system leveraging actual transactional data with a scale that towers above all other media measurement currencies.
CineTAM captures depersonalised demographic details from movie visits made by over 450,000 Hoyts Rewards members combined with actual cinema ticket sales across Australia.
