Val Morgan wins Stockland digital retail contract

Cinema ad network Val Morgan has landed a contract with Stockland shopping centres.

The announcement:

Val Morgan wins Stockland contract to expand digital retail business to beyond 1000 screens. Val Morgan Retail Media, Australia’s leading national supplier of digital screen advertising, has been appointed to partner with Stockland to install Digital Advertising Media Panels across 38 shopping centres in both metro and regional Australia.

Val Morgan CEO Damian Keogh claimed the new contract establishes a clear leadership in this rapidly growing advertising sector for Val Morgan. “Digital out of home is one of the fastest growing advertising sectors globally. All FMCG and retail clients are talking about the power of ‘path to purchase’ and digital is leaving the impact and inflexibility of static signs for dead. Val Morgan is both a pioneer and clear leader in this space in Australia and we will soon have over 1000 digital signs nationally.”