Fickle Sydney audience denies Ten first ratings win in six years

Tim Burrowes

July 31, 2016 4:04

Ten narrowly missed out on its first all-people weekly ratings win in six years after its audience share collapsed in Sydney on Saturday night.

Despite Ten winning Sunday, Monday, Tuesday and Wednesday’s ratings, and leading on cumulative share for the first six days of the race, Seven pipped the network at the post on cumulative Sunday-to-Saturday share by a narrow 18.5% to 18.3%. Nine finished third for the week on 14.9%.

However, the week was still one of Ten’s best performances of the decade, driven by the series finale of Masterchef and the launch of the new series of The Bachelor.

The Bachelor lake

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.